ROA Brand Campaign

Digital marketing campaign and social media management for a retail brand focused on expanding their online presence and customer engagement.

Technologies Used

Social Media Marketing Digital Advertising Content Strategy Brand Management Analytics

Key Features

Multi-channel marketing campaign

Social media content calendar

Paid advertising management

Brand consistency across platforms

Customer engagement strategy

Project Overview

ROA is a retail brand that needed to strengthen their digital presence and connect with a younger, digitally-native audience. I developed and executed a comprehensive digital marketing strategy that increased their online visibility, engagement, and ultimately drove measurable business results.

My Role

As the Digital Marketing Specialist for this campaign, my responsibilities included:

Campaign Strategy: Developed an integrated marketing strategy across social media, email, and paid advertising
Content Creation: Produced daily social media content featuring products, behind-the-scenes footage, and customer stories
Paid Advertising: Managed Facebook and Instagram ad campaigns with targeted audience segmentation
Analytics & Reporting: Tracked KPIs and provided regular reports on campaign performance and ROI

Campaign Strategy

The campaign focused on three key pillars:

Brand Storytelling: Showcasing the brand’s values and unique selling propositions through authentic content
Community Building: Creating engaging content that encouraged user-generated content and customer interaction
Conversion Optimization: Driving traffic to the website and physical locations through strategic CTAs and promotional content

Results & Metrics

The campaign delivered impressive results across all key performance indicators:

Social Media Growth: 200% increase in followers across all platforms
Engagement Rate: Achieved 9.2% average engagement rate (3x industry average)
Website Traffic: 180% increase in traffic from social media channels
Conversion Rate: 45% increase in online sales attributed to social campaigns
ROI: Generated $15,000 in attributed revenue with $3,000 ad spend (5:1 ROI)

Key Takeaways

This project demonstrated the importance of integrated marketing strategies that connect with audiences across multiple touchpoints. By combining organic content with strategic paid advertising, we were able to build brand awareness while driving measurable business results.

The success of this campaign reinforced my belief that effective digital marketing requires both creative storytelling and data-driven decision-making.